Publicis x Microsoft
Meet Marcel.AI
Context: Marcel is an AI-powered innovation that has totally transformed the media industry and accelerated the digital transformation of Publicis Groupe from a holding company to a platform, uniting 80K+ employees globally to connect more, share more and create more in real-time. With a borderless philosophy at its core, Marcel.AI leverages the power of graph, generative AI and predicitive analytics to ensure that clients get access to the high-quality, specialist capabilities they need to grow in a hybrid, global, environment.
My Role: As Head of Data Science and Analytics (Global), I led the efforts that generated, unified and analyzed more than 1 billion data points to optimize Marcel's UX, UI and content, and to cognitive intelligence such as semantic search, content recommendation engines and pairwise matching algorithms... Not to mention business intelligence, data governance, integrations and global compliance. Last, but not least, Marcel.AI is a platform where major news and events are hosted. This meant that newsroom-style user analytics and system load/performance data [pre-, during and post-] major events, such as the hosting of Michelle Obama (former First Lady of the United States, attorney and author), and Bob Iger (CEO of the Walt Disney Company).
See the Sizzle for Yourself
Catch Groupe's sizzle reel, showcasing the artificial intelligence innovation that has transformed the holding company into a platform, while connecting the creative minds of the Groupe's 100,000 employees (previously 80,000) around the world.
Bloomberg Highlights Marcel.AI
Marcel was spotlighted by Matthew Bloxham, who heads up Bloomberg Intelligence’s Technology Media and Telecom work for the EMEA region, as a “case study” in how to do digital transformation right.
My Verizon Loyalty Program
Context: In 2017 Verizon was #14 on the Fortune 500 and was seeking a reimagined future; improved market penetration and more appealing products and services, while investing in Yahoo/Oath.
My Role: As the Analytics Director for North America I led the insights developement that eventuated in Verizon's new product and feature sets (AKA "My Verizon"), as well as the creation of their new "Verizon Up" loyalty program. This was achieved through both analytics (inlcuding IBM Watson and site analytics) and consumer behavior research (focus groups and user testing).
Community Engagement with TAL
Annual MoneySmart Week
Context: TAL is a leading health and life insurer in Australia. At the time of filming, TAL was undergoing a digital transformation program and target operating model reset. As a partner of MoneySmart Week, TAL created the Imaginarium as a way to teach financial literacy and garner qualititiave insights.
My Role: As Senior Manager (Customer Insights and Analytics) this project was a truly exceptional low-lift and high-value initiative for Money Smart Week. As a qualified researcher, I asked participants to paint "their ideal future." All the while, 2 hidden artists elegantly sketched the participants’ ideal life, which was then gifted. TAL gleaned many brand and consumer insights.
CISION X MEDIAMATH
Meet Cision Impact
Context: The industry's first technology empowering communicators to measure the impact of earned media and marketing programs by better understanding how they're influencing buyer behavior.
My Role: As a Director of Programmatic Strategy & Optimization at MediaMath, I worked with the MediaMath and Cision leadership teams to help prototype and develop the product that is in market today, Cision Impact. My involvement spanned proof of concepts, programmatic planning, buying and analytics, as well as onboarding early adopters such as Charmin, so that they could accurately measure PR's impact on revenue and buyer behavior.
INDUSTRY CONTRIBUTIONS
Speaking Events
I've been invited to speak at a number of industry events around the world on topics spanning data, analytics, marketing and DE&I. Some favorites, below.
AI & Environmental Sustainability: a Greener Future.
Sep 2024
Location: Miami, FL
Audience: AI and ML Professionals
Type: Conference Speaker
A thought-provoking session on leveraging AI to create lasting positive change. I discussed the transformative potential of artificial intelligence in addressing urgent environmental challenges and sustainability efforts, and highlighted real-world examples.
AMERICAN LEADERS PROGRAM
May 2024
Location: Harvard University, Boston
Audience: Leaders - Community
Type: Invitational Convening
Alongside of panelists Nicole Vasquez (COO) and Anna Anisin (CEO), I (Global Head) drew from global experience, sociology and data to deliver compelling perspectives and advice on implementing strategies to break down DEI&B barriers in the tech industry.
Breaking Barriers: Why Diversity Matters
Jun 2023
Location: In-person, Miami
Audience: Professionals, Tech Focus
Type: Panel
Moderator: Dasha Shunina
Alongside of panelists Nicole Vasquez (COO) and Anna Anisin (CEO), I (Global Head) drew from global experience, sociology and data to deliver compelling perspectives and advice on implementing strategies to break down DEI&B barriers in the tech industry.
Gen AI: Use Cases & Considerations
Mar 2023
Location: Virtual Event, US & UK
Audience: Executive Leaders(30 pax)
Type: Working Group
Moderator: Rebecca Sharpe
I brought together and facilitated executives to answer questions, and to share thoughts and experiences around the use cases and considerations of GenAI, including legal, data science, consultancy and industry (e.g. pharma) breakout sessions.
AI Industry Update
Jul 2020
Location: Virtual Event, Sydney
Audience: Australia
Type: Webinar
Moderator: Jérémy Corbet
Led by Hello World Recruitment's founder, Jeremy Corbet, the panel's topic delved into the impact of COVID on the data industry. I shared global trends, best practices and opportunities. With a focus on DE&I, I covered hiring for data science and analytics and team culture while working from home.
AI & Marketing
Jan 2020
Location: IAB HQ, New York
Audience: North America
Type: Panel
Moderator: Joseph Pilla
I was invited by the IAB to speak with marketing technologists on AI and its impact on marketing. I spoke about setting up an AI program - purpose and watch-outs, data governance, and biases. Award-winning author, Sam J. Miller wrote an article and shared quotes, here>.
IAB Data Series
Aug 2015
Location: LinkedIn APAC HQ, Singapore
Audience: APAC
Type: Training/Education
Moderator: Alex Sibois
Deconstructing advertising, consumer and business data, I led a session for the Interactive Advertising Bureau (IAB) addressing "How does data influence your business strategy?" and provided the leadership/executive attendees with frameworks and tips for enterprise information management.
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