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REBECCA-SHARPE.COM
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For YOUR VIEWING PLEASURE

I've had a blast over the course of my career. Below are some of my favorite deliverables. Whether I was leading the data, analytics, research, marketing, product or tech w workstream, it's important to recognize that these were possible because of everyone involved; the power of collective curiosity and commitment.

Interested? Let's Connect

Publicis x Microsoft

Meet Marcel.AI

Context: Marcel is an AI-powered innovation that has totally transformed the media industry and accelerated the digital transformation of Publicis Groupe from a holding company to a platform, uniting 80K+ employees globally to connect more, share more and create more in real-time. With a borderless philosophy at its core, Marcel.AI leverages the power of graph, generative AI and predicitive analytics to ensure that clients get access to the high-quality, specialist capabilities they need to grow in a hybrid, global, environment.



My Role: As Head of Data Science and Analytics (Global), I led the efforts that generated, unified and analyzed more than 1 billion data points to optimize Marcel's UX, UI and content, and to cognitive intelligence such as semantic search, content recommendation engines and pairwise matching algorithms... Not to mention business intelligence, data governance, integrations and global compliance. Last, but not least, Marcel.AI is a platform where major news and events are hosted. This meant that newsroom-style user analytics and system load/performance data [pre-, during and post-] major events, such as the hosting of Michelle Obama (former First Lady of the United States, attorney and author), and Bob Iger (CEO of the Walt Disney Company).

Learn About Marcel

See the Sizzle for Yourself

Catch Groupe's sizzle reel, showcasing the artificial intelligence innovation that has transformed the holding company into a platform, while connecting the creative minds of the Groupe's 100,000 employees (previously 80,000) around the world. 

Watch the Keynote

Bloomberg Highlights Marcel.AI

Marcel was spotlighted by Matthew Bloxham, who heads up Bloomberg Intelligence’s Technology Media and Telecom work for the EMEA region, as a “case study” in how to do digital transformation right.

Watch the case study

My Verizon Loyalty Program

Context: In 2017 Verizon was #14 on the Fortune 500 and was seeking a reimagined future; improved market penetration and more appealing products and services, while investing in Yahoo/Oath. 


My Role: As the Analytics Director for North America I led the insights developement that eventuated in Verizon's new product and feature sets (AKA "My Verizon"), as well as the creation of their new "Verizon Up" loyalty program. This was achieved through both analytics (inlcuding IBM Watson and site analytics) and consumer behavior research (focus groups and user testing).

Watch the case study

Miami Waterkeeper

Highlights and Brand Reel

Context: Since 1996 Miami has seen a 6-inch increase in sea level rise, resulting in 400% more flooding events. The reel highights the work that Miami Waterkeeper does for South Florida.


My Role: Responsible for digital I worked with Leche Studio to concept and develop this modern documentary-style brand reel.

Filmmaker, Leche Studio. Drone footage, Good Miami.

Aguamigos Educational Series

Context: In Miami-Dade County, 73% of residents identify as “Hispanic or Latino” and 66% speak Spanish at home. Despite this, most local environmental content is exclusively in English. 


My Role: Translating Miami Waterkeeper's core areas of work into local topics that would resonate with Hispanic audiences.

Watch the 6-part Spanglish short-form videos

Community Engagement with TAL

Annual MoneySmart Week

Context: TAL is a leading health and life insurer in Australia. At the time of filming, TAL was undergoing a digital transformation program and target operating model reset. As a partner of MoneySmart Week, TAL created the Imaginarium as a way to teach financial literacy and garner qualititiave insights.


My Role: As Senior Manager (Customer Insights and Analytics) this project was a truly exceptional low-lift and high-value initiative for Money Smart Week. As a qualified researcher, I asked participants to paint "their ideal future." All the while, 2 hidden artists elegantly sketched the participants’ ideal life, which was then gifted. TAL gleaned many brand and consumer insights.

WATCH THE COMMUNITY EVENT

Bonnie's Story

Check it out

Chris' Story

Check it out

CISION X MEDIAMATH

Meet Cision Impact

Context: The industry's first technology empowering communicators to measure the impact of earned media and marketing programs by better understanding how they're influencing buyer behavior.


My Role: As a Director of Programmatic Strategy & Optimization at MediaMath, I worked with the MediaMath and Cision leadership teams to help prototype and develop the product that is in market today, Cision Impact. My involvement spanned proof of concepts, programmatic planning, buying and analytics, as well as onboarding early adopters such as Charmin, so that they could accurately measure PR's impact on revenue and buyer behavior.

Watch the Demo

INDUSTRY CONTRIBUTIONS

MEDIA COvERAGE

Throughout my career I've worked with the press, generating hundres of article. Here are three examples that I've facilitated or I have been mentioned in.

AI generated. Representation of aerial footage of Turkey Point.

The Guardian

March 2025

Title: Aging Nuclear Plant in Florida at Risk from Climate Crisis


Journalist: Richard Luscombe



View the story here >.

https://monocle.com/content/UBS-Rachel-Silverstein

Monocle

November 2024

Title World-class Waters Rachel Silverstein, CEO & Waterkeeper


Journalist: Sarah Rowland


View the CEO bio, in Monocle, here >.

Florida Women in Conservation - Rebecca Sharpe.

The Marjorie

March 2024

Title: Florida Women in Conservation


Journalist: Van Tran


View an articlfe snapshot here >.


Speaking Events

I've been invited to speak at a number of industry events around the world on topics spanning data, analytics, marketing and DE&I. Some favorites, below.

AI & Environmental Sustainability: a Greener Future.

Sep 2024

Location: Miami, FL

Audience: AI and ML Professionals

Type: Conference Speaker


A thought-provoking session on leveraging AI to create lasting positive change. I discussed the transformative potential of artificial intelligence in addressing urgent environmental challenges and sustainability efforts, and highlighted real-world examples.

Rebecca Sharpe at the Harvard Young American Leaders Program.

AMERICAN LEADERS PROGRAM

May 2024

Location: Harvard University, Boston

Audience: Leaders - Community

Type: Invitational Convening



Alongside of panelists Nicole Vasquez (COO) and Anna Anisin (CEO), I (Global Head) drew from global experience, sociology and data to deliver compelling perspectives and advice on implementing strategies to break down DEI&B barriers in the tech industry.

Breaking Barriers: Why Diversity Matters

Jun 2023

Location: In-person, Miami 

Audience: Professionals, Tech Focus 

Type: Panel 

Moderator: Dasha Shunina

Alongside of panelists Nicole Vasquez (COO) and Anna Anisin (CEO), I (Global Head) drew from global experience, sociology and data to deliver compelling perspectives and advice on implementing strategies to break down DEI&B barriers in the tech industry.

Image of Chief Clubhouse in Los Angeles. Credit to https://hospitalitydesign.com/people/interviews/c

Gen AI: Use Cases & Considerations

Mar 2023

Location: Virtual Event, US & UK

Audience: Executive Leaders(30 pax)

Type: Working Group

Moderator: Rebecca Sharpe

I brought together and facilitated executives to answer questions, and to share thoughts and experiences around the use cases and considerations of GenAI, including legal, data science, consultancy and industry (e.g. pharma) breakout sessions.

Team Creation
Team Building
High Performing Teams
Hiring
Recruiting
Diversity, Equity and Inclusion

AI Industry Update

Jul 2020

Location: Virtual Event, Sydney

Audience: Australia

Type: Webinar 

Moderator: Jérémy Corbet



Led by Hello World Recruitment's founder, Jeremy Corbet, the panel's topic delved into the impact of COVID on the data industry. I shared global trends, best practices and opportunities. With a focus on DE&I, I covered hiring for data science and analytics and team culture while working from home.

New York City skyscape. Rebecca Sharpe was a panelist discussing the future of AI in advertising.

AI & Marketing

Jan 2020

Location: IAB HQ, New York

Audience: North America

Type: Panel

Moderator: Joseph Pilla



I was invited by the IAB to speak with marketing technologists on AI and its impact on marketing. I spoke about setting up an AI program - purpose and watch-outs, data governance, and biases. Award-winning author, Sam J. Miller wrote an article and shared quotes, here>.

Marina Bay, Singapore, towards the LinkedIn HQ where Rebecca Sharpe ran a data session for IAB.

IAB Data Series

Aug 2015

Location: LinkedIn APAC HQ, Singapore

Audience: APAC

Type: Training/Education

Moderator: Alex Sibois


Deconstructing advertising, consumer and business data, I led a session for the Interactive Advertising Bureau (IAB) addressing "How does data influence your business strategy?" and provided the leadership/executive attendees with frameworks and tips for enterprise information management.

Add a footnote if this applies to your business

Copyright © 2024 REBECCA SHARPE. All Rights Reserved. ABN 25 828 271 734.

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